tikithai

tikithai

brand identity redesign for asian food restaurant

Tikithai is the first authentic Thai street food in Lviv. During our rebranding, the main goal was to transfer the visitors to the noisy atmosphere of Thai streets. Fresh & vibrant Ton of Voice, updated logo, modern typography, new pattern system, and bright color palette: all this speaks of a new Tikithai.

In the center of the cafe's identity is a logo, that is created on the basis of graphic frames and forms, which are found on all carriers of the brand and build its recognizability everywhere. The logo consists of a shape that mimics an open WOK package.

The style of the site is based on the general identity of the cafe, and the basis of recognizability and mood is laid by branded stickers that are found on all media.

credits

Tikithai
Severyn Khobzey – Co-Founder
Alexander Romanynets – Co-Founder

DIRECTA
Serge Fedyniak – Creative Direction

Adrian Fisher – PM, Art Direction, Design Director

Denys Kachanovsky – Graphic Design, Website Design & Development
Solia Marchak – Graphic Design