Pikart Lights

Project Info

Light as the art of form.

Pikart Lights made the journey from craft to art. A family business that began with blown glass and metal casting has grown into a contemporary Ukrainian brand of designer lamps and decorative elements. Behind it stand 25 years of mastery, in-house production, work with metal and brass, and attention to detail where others choose mass production.

A lamp is interesting not in itself, but in what it does to a space. The same goes for an identity: it should work for the object, not for itself. This principle became the foundation of the rebrand. For people who see their interior as an extension of their personality and choose things with a story, a Pikart lamp is above all an art object.

We rethought the brand's positioning and renewed its identity so that it does not compete with the products but lights them up: a new logo, palette, typography, visual language and packaging. The system combines tradition with contemporary design, preserves the feeling of craft and premium quality, and scales across different directions: lighting, decor, metal elements and glass.

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Project team

Art Direction & Brand Strategy: Serhiy Fedynyak Graphic Design: Stanislaw Kalaharets

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