Three Percent is a functional minimalist apparel for modern, conscious and sensible 3% of humanity, created to simplify daily challenges. Timeless. Beyond trends. Regardless of the context.
3% was founded in 2021 to make life more comfortable, more refined, more conscious. The whole essence is embedded in two concepts of functionality and minimalism. Ergonomic fit, technological materials and attention to details, form functionality. Brief silhouettes, compatible colours & timeless designs create foundations of minimalism.
Every item of 3% is intended to give the customer a superpower, whether it is protection from the weather conditions or round the clock outfit relevance, for every occasion or challenge, in any context.
The process of creating an identity was simple and straightforward, as our values and attitude matched the 3% brand. We have resorted to the use of simple and functional forms that highlight modernist ideas. No unnecessary decor or details, just quality design.