Voalax is a young startup in the performance marketing industry that helps brands promote their products through online advertising. The team uses proprietary technology to build sales funnels, focusing on B2B clients and company top managers. Since sales often happen offline at conferences, the goal was to create a bold identity and recognizable merch for the team and partners. In the design, we used a bold logotype with a dynamic letter “a” that transforms into an emblem, mimicking a sales funnel — along with contrasting colors and a mix of grotesque and serif typefaces. The merch helps the team stand out at conferences and in everyday life. The atmospheric illustrations were created for us by Alex Derega.

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